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Since 1991, The Business Group has provided incentive and recognition products and services that provide accurate and measurable returns for funds invested in Incentive Programs.
We introduced our unique and proprietary approach to creating Return On Investment (ROI) through the use of Incentive motivation, based on an original thesis written by our company founder. Since our inception, the concept of ROI for Incentive motivation has gained much attention throughout the Incentive Industry. Despite this attention, there remains only one company that is recognized as the "expert" in the field of incentive motivation. That company is The Business Group.
The Business Group is comprised of highly skilled independent contractors, each a specialist in their own field. This team of experts provides Incentive and Recognition products and services to corporations. Rather than relying on the allure of awards and prizes to motivate company employees, distributors or customers, The Business Group provides an in-depth study into the corporate culture and business environment. Armed with this market research, The Business Group then designs Incentive Programs that provide a measurable ROI to the sponsoring corporation. While the scope and depth of our incentive services may vary from project to project, they include:
- Incentive Marketing Research
- Return On Investment Budget Analysis
- Incentive Promotion Campaign Concept & Design
- Incentive Logistics Planning
- Incentive Program Operations
- Performance Contract Strategies
- Incentive Program Measurement Analysis
- Incentive and Recognition awards
Working with both buyers and sellers of Incentive Marketing services, The Business Group is able to provide customized Incentive Marketing consulting and program operational support services as required by our clients. Our Return On Investment planning strategy creates a "win win win" situation for the sponsoring company, the award recipient and incentive award suppliers alike.
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