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Since 1991, The Business Group has provided products and services that provide accurate and measurable returns for funds invested in Incentive Programs.
We introduced our unique and proprietary approach to creating Return On Investment (ROI) through the use of Incentive
motivation, based on an original thesis written by our company founder. Since our inception, the concept of ROI for Incentive motivation
has gained much attention throughout the Incentive Industry. Despite this attention, there remains only one company that is recognized as the "expert" in this area. That company is The Business Group.
The Business Group is comprised of highly skilled independent contractors, each a specialist in their own field. This team of
experts provides Incentive and Recognition products and services to corporations. Rather than relying on the allure of awards
and prizes to motivate company employees, distributors or customers, The Business Group provides an in-depth study into the
corporate culture and business environment. Armed with this market research, The Business Group then designs Incentive Programs
that provide a measurable ROI to the sponsoring corporation. While the scope and depth of our services may vary from project to
project, they include:
- Marketing Research
- Return On Investment Budget Analysis
- Promotion Campaign Concept & Design
- Logistics Planning
- Program Operations
- Performance Contract Strategies
- Program Measurement Analysis
- Incentive and Recognition awards
Working with both buyers and sellers of Incentive Marketing services, The Business Group is able to provide customized
Incentive Marketing consulting and program operational support services as required by our clients. Our Return On Investment
planning strategy creates a "win win win" situation for the sponsoring company, the award recipient and incentive award suppliers
alike.
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