Sales Programs

Despite the fact that US Organizations spend over $100 billion on incentive programs, with a majority of that aimed at increasing sales, many business executives have questioned their true effectiveness.

A ground breaking study, funded by The Incentive Research Foundation and conducted by The Forum for People Performance Management, proves that sales incentive programs do work! The study revealed:

• Properly planned and implemented incentive programs increase performance by an average of 22%
• Team incentives increase performance by 44%
• Incentive programs designed to have participants achieve above a stated measurable goal generate the most positive results
• Least effective programs are those that reward a pre-selected number of winners

The biggest performance gains come when your sales team is emotionally engaged. The selection of incentive awards should have a positive impact on emotion.

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