Our History
Since 1991, The Business Group has provided
products and services that provide accurate
and measurable returns for funds invested
in Incentive Programs.
We introduced our products and services,
a unique and proprietary approach to creating
Return On Investment (ROI) through the use
of Incentive motivation, based on an original
thesis written by our company founder. Since
our inception, the concept of ROI for Incentive
motivation has gained much attention throughout
the Incentive Industry. Despite this attention,
there remains only one company that is recognized
as the "expert" in this area.
That company is The Business Group.
The Business Group is comprised of highly
skilled independent contractors, each a
specialist in their own field. This team
of experts provides complete Marketing and
Sales services to corporations through a
unique method of Incentive Marketing. Rather
than relying on the allure of awards and
prizes to motivate company employees, distributors
or customers, The Business Group provides
an in-depth study into the corporate culture
and Marketing environment. Armed with this
market research, The Business Group then
designs Incentive Programs that provide
a measurable ROI to the sponsoring corporation.
While the scope and depth of our services
may vary from project to project, they include:
- Marketing Research
- Return On Investment Budget Analysis
- Promotion Campaign Concept & Design
- Logistics Planning
- Program Operations
- Performance Contract Strategies
- Program Measurement Analysis
Working with both buyers and sellers of
Incentive Marketing services, The Business
Group is able to provide customized Incentive
Marketing consulting and program operational
support services as required by our clients.
Our Return On Investment planning strategy
creates a "win win win" situation
for the sponsoring company, the award recipient
and incentive award Suppliers alike. 
We have been proud members
of SITE (Society of Incentive & Travel
Executives) for more than 14 years, and
subscribe to SITE's code of ethics.
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