FAQ
"Who are your clients?"
We have provided incentive program services to businesses of all
sizes in many industries and regions. Due to the nature of our work,
and the need for a high degree of trust, we sign confidentiality
agreements with all our clients. We do not disclose client names
or specifics about their incentive programs.
"Do ROI incentive programs offer a
benefit to small businesses?"
Yes, the tools and methods that create
large returns for large companies also work
for small businesses. We have created these
tools in easy to use formats specifically
for small business owners.
"What kind of ROI should I expect to
achieve with your services?"
Your ROI will depend on your industry and
the maturity of your company. Our goal is
to help our clients achieve a return of
$3.00 for every $1.00 they spend in support
of their incentive program.
"If I have an incentive program already
in place, should I stop and start over with
an ROI approach?"
No, continue with the program that you
have. In order to have an effective ROI
program, you will need to establish some
"base data". Much of this can
come from the program that you are now operating.
"How is The Business Group compensated
for your services?"
Our management fees are based on the Return
On Investment achieved by your incentive
program. In determining the ROI for your
program, we calculate all incremental revenue
gains and subtract all incremental expenses.
Included in the incremental expenses are
any program costs and management fees charged
by your incentive company.
"If I am presently working with an
incentive company to operate my incentive
program, do I have to change the way I do
business with them?"
While we strongly believe that incentive
companies should be compensated based on
the measurable ROI of the programs they
operate, we recognize that these companies
need to be trained in how to operate in
this new environment. We suggest that you
use our tools, then work with your incentive
company to reach agreement that their fees
should be based on the program's ROI.
"Can The Business Group become involved
if I already have an incentive company working
with me?"
Yes! We have worked alongside some of the
largest incentive companies in the world.
We will help you and your incentive company
with ROI components that will enhance the
incentive program, and assist you in developing
a long-term relationship with each other.
"What happens if the ROI does not meet
the number that The Business Group projected?"
When we prepare an ROI budget projection,
we present 3 scenarios: a "Best Case",
a "Most Likely Case" and a "Worst
Case". At that time, both our potential
client and The Business Group's management
team agree on whether or not the incentive
program is a good investment opportunity
for the client. If we agree that even under
the "worst case" scenario that
we would all be happy with the result, we
move ahead with the incentive program. In
the 10 years that we have been creating
and measuring the success of ROI Incentive
Programs for our customers, we have never
failed. If we were to miss our "worst
case" target, The Business Group would
not collect the fees due from the ROI.
"Are there other companies that do
what you do?"
None that we are aware of. While ROI has
become a hot topic in the incentive industry,
the detailed measurement of results is not
being performed at the same level. In addition,
incentive companies are not asking to be
paid based on the results of the programs
they manage.
|